No social media strategy is complete without a Facebook page…
It is by far the largest social media site in the world, with almost one billion daily users. If you currently have a Facebook page, chances are there are still ways that you could use it more effectively.
The biggest strength of Facebook is that is an extremely effective way to engage with your customers by telling them stories. There is no word count limit for status updates, and you can easily combine text with photographs, links and videos to offer unique and compelling content that your fans and customers will want to share with their social media contacts.
Here are 7 of the most effective ways to use Facebook to increase traffic to your site, and grow your business:
Share news and information about your company and products. If you have a new product or have opened a new location, you can use a Facebook status update to let your fans know about it. For example, if you have a brick and mortar store and recently started carrying a new product line, you can upload pictures or a video of someone using the product.
Don’t forget the social in social media. While it may sometimes be appropriate to give your customers a sales pitch on Facebook, for the most part it is best to keep your posts fun and informational. If your followers feel that you are constantly trying to push them into buying something, they may not want to continue following your page. Focus on your customers’ needs – tell them something they don’t know, or give them ideas about how to use your product without overtly trying to sell it to them. Entertaining content is much more likely to be shared.
Tell a story. If you hear about a success story from a customer, or get a great online review, think about sharing that with your followers in a fun way. Some examples might include making a video of a client testimonial, sharing before and after pictures, or re-posting a customer’s comments about your company or product.
Share information from your website. If you have a blog, you can post a link to it on Facebook.
Consider offering special promotions to Facebook users. While it is important not to push too hard on the sales front on Facebook, sending out a coupon code or information about a sale can be a great way to boost your business. Social media users love to feel that they are getting something unique, so giving your Facebook fans a special deal is a great way to reward loyalty.
Sponsored posts. Facebook offers several kinds of low-cost advertising, and sponsored posts can be very effective. For as little as $10.00, you can get your post to appear in the news feeds of potential customers.
Advertising. If you want to increase Likes to your page, think about paying for a Facebook ad. You can tailor your ad based on what your goals are, and also specify the maximum amount you want to spend per day so you can budget properly.