Local SEO Tips – Analyzing your Current Search Strategy

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Learn how to Analyze your current Search Strategy…

Do you have a website for your local business, but are struggling to get customers to find you in the search engines?

You are not alone!

Actually, many businesses suffer with the fact that their websites have been up and running for a very long time, but they just are not getting the traffic they expected to get.

Meanwhile, some of their competitors are getting all of the attention from local consumers, which is painfully taking business directly away from them. It is pretty obvious that there are a number of businesses in your area that offer the same services and/or products as you. This means that you’re competing for the same market share, as well as the same top spots in the local search results.

So how do you compete?

The success of a websites search rankings is primarily determined by the SEO techniques used in propelling its visibility. If your website is not coming up high in the search engine results, it may be time for you to implement a plan to get things moving. But the first thing you should do is figure out exactly where your website stands in terms of search engine optimization.

Let’s Analyze your Local SEO Plan

Delaware Local SEO strategiesThis analysis process includes such things as your current position on search engines, keyword effectiveness, and traffic flow to your website.

You should perform searches for keyword terms that you have included in your Local SEO campaign, and find out what position your website holds. This should be repeated on all major search engines since people will use different ones to find you. Use analytic tools to get an in-depth view of your website and all the activities taking place in it.

Traffic is the key factor in showing you just how effective your SEO efforts are.

Yes, the “amount” of traffic is important, but the “type” of traffic is even more important. Since you are targeting a local market, your SEO efforts should revolve around geo-targeted keywords. For example if you have a plumbing company in Wilmington Delaware, you may want to get found for searches such as Wilmington Plumber, Wilmington Plumbing Company, Plumbing expert in Wilmington DE, etc.

After you find out your position in the search engine rankings and the amount of traffic flowing to your website, you should then compare them against your competitor’s websites. With ample information on where you stand, you can now look at your website and Local SEO efforts from a different perspective.

Outranking your competition is the goal of any business who is struggling to gain more attention from their local audience online.

However, getting there takes a lot of work, dedication, and consistency. Once you look deep into your own SEO efforts, you will be armed with critical information that can help you push your competitors down the ranks as you rise.

If you would like more information about how to analyze your current SEO status and putting together a customized campaign, contact me at 302-827-7766  for a free strategy session or you can request a Free SEO Analysis for your website.


Ryan Horne is the founder and lead marketing consultant of Apex Marketing. You can stay up to date with the latest marketing trends on Facebook, Twitter and here on our blog.

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