26March 2023
In recent years, TikTok has emerged as a major player in the social media space, boasting over 1 billion active users worldwide. While the platform was initially popular with younger users, it has since expanded to include a more diverse user base. Local businesses looking to expand their reach and connect with a younger demographic should consider advertising on TikTok.
Here are 10 Ways Local Businesses Can Benefit from Advertising on TikTok!
1. Engage with a younger demographic
TikTok’s audience is largely comprised of younger users, with a large portion falling within the 16-24 age range. This demographic is highly sought after by advertisers, as they represent a significant market share with high purchasing power. By advertising on TikTok, local businesses can connect with this younger demographic and promote their brand to a wider audience.
2. Reach a MASSIVE and Growing Audience
TikTok’s user base has been growing rapidly, with over 1 billion active users worldwide. This presents a significant opportunity for local businesses to reach a large audience and promote their brand. Additionally, TikTok is a trending platform that has gained immense popularity in recent years, especially among the younger demographic. By advertising on TikTok, local businesses can take advantage of this trend and tap into the platform’s growing popularity to promote their brand and attract new customers.
3. Cost-effective advertising
Advertising on TikTok is relatively affordable compared to other social media platforms. TikTok offers various advertising options, including in-feed ads, brand takeovers, and hashtag challenges, with prices ranging from a few dollars to several thousand dollars depending on the ad format and targeting options. Local businesses can create engaging content with a low budget and still reach a large audience.
4. Boost brand awareness
Advertising on TikTok can help local businesses increase brand awareness and reach a wider audience. By creating engaging and unique content, businesses can promote their brand, showcase their products or services, and increase visibility. TikTok’s algorithm is designed to promote content that is engaging and resonates with users, which can help local businesses gain traction and increase their following.
5. Connect with influencers
TikTok has a large and growing community of influencers who create content that is shared and promoted widely across the platform. Local businesses can leverage this network of influencers to promote their brand and reach a wider audience. By partnering with influencers, businesses can create sponsored content that resonates with their target audience and helps to boost brand awareness.
6. Showcase Products or Services in a Creative Way
TikTok’s unique video format and creative features allow local businesses to showcase their products or services in a visually appealing and engaging way. By creating fun and creative videos, businesses can demonstrate the unique features and benefits of their products, highlight their brand personality, and stand out from competitors. This can help potential customers develop a deeper understanding of the product or service, increasing the likelihood of a purchase. Additionally, businesses can use TikTok to offer exclusive promotions, giveaways, or behind-the-scenes glimpses of their operations to further entice and engage their audience.
7. Authenticity and relatability
TikTok’s emphasis on user-generated content and raw, unpolished videos allows for a more authentic and relatable advertising approach. Local businesses can use this to their advantage by showcasing their brand personality and connecting with potential customers on a more personal level.
8. Creativity and innovation
TikTok’s unique features such as filters, effects, and sound bites allow for a high degree of creativity and innovation in advertising campaigns. This can help local businesses stand out from the crowd and grab the attention of potential customers.
9. Stay Ahead of the Competition
As more and more businesses embrace social media advertising, TikTok offers a relatively untapped market for local businesses to reach new customers. By jumping on the TikTok bandwagon early, businesses can establish themselves as innovative and forward-thinking, staying ahead of competitors who may be slower to adopt new advertising channels. This can help local businesses gain an edge in their industry and attract new customers who are drawn to their modern and tech-savvy approach.
10. Viral potential
TikTok’s algorithm is designed to promote engaging and shareable content, which can lead to viral success for local businesses. This means that even with a small following, a well-executed advertising campaign has the potential to reach a much larger audience and drive significant business growth.
In conclusion, TikTok presents a unique opportunity for local businesses to connect with a younger demographic, reach a large and growing user base, advertise cost-effectively, showcase their creativity and authenticity, and gain viral success. By taking advantage of this trending platform, local businesses can stay ahead of their competition, boost their brand awareness, and attract new customers.
With TikTok’s fun and engaging format, local businesses can showcase their products or services in a visually appealing and creative way, and connect with potential customers on a more personal level. As TikTok continues to grow and evolve, it’s clear that this platform has become a powerful tool for businesses of all sizes to expand their reach and drive business growth.
If you’re interested in incorporating TikTok into your marketing strategy, contact us today for help in crafting a successful advertising campaign. With our expertise in social media marketing, we can help you make the most of this exciting platform and take your business to the next level.
