Are you prepared to revamp your email marketing, increase conversions, and increase open rates?
Any digital marketing strategy must include email marketing. In fact, email has one of the highest returns on investment of any form of content marketing used by businesses, outpacing social media, blog posts, videos, and more.
However, email marketing is only successful when done correctly. It’s more complicated than merely sending your subscribers an email. You must determine which campaign kinds will yield the best results if you want to receive those crucial opens and clicks.
Here are seven of the most effective email campaign types for organizations, along with some advice on how to design a campaign that completely destroys your previous open rates.
1. Announcement Campaigns
Announcement campaigns inform your subscribers of updates or news. This might be anything from the introduction of a new product to a revision of your company’s policies, the addition of a new team member, or a new website. However, maintaining relevance is essential for an announcement campaign to succeed. Why are your subscribers benefiting from your new offering or revamped website? Will it spare them any money or time? Is it more practical or simpler to use? Make sure to explain to your subscribers not just what your announcement is, but also why they should be interested in it.
Whatever the announcement, make sure to write a short, straightforward email. If you want your subscribers to visit your website or call your company, include a call to action in your message.
2. Contest or Giveaway Campaigns
Who does not enjoy a freebie? A contest or giveaway is a great way to interact with your audience, increase open rates, and raise brand exposure. Email campaigns for contests and giveaways have a 3% higher conversion rate and are 5% more likely to be opened than other efforts.
Make sure to extensively advertise your giveaway or contest on social media and other platforms to ensure its success. Make sure the contest is simple to participate, has a clear call to action, and offers a prize that will appeal to your target market. Don’t scrimp on the prize; it must be tempting enough to persuade as many individuals as possible to join your campaign.
The main goal of a contest or giveaway campaign is to increase the number of people who sign up for your email campaigns, which is why cross-channel promotion is crucial. Even though they’ll join up for the gift, folks will stick around for your emails, so make sure your next one is good.
3. Educational Campaigns
Campaigns that educate your subscribers establish your expertise in your industry and provide the authority many prospective consumers seek before making a purchase.
As long as they are instructive and helpful, these emails can be anything, including how-to manuals and instructional videos. No of the format, make sure your material is useful, instructive, and most importantly, relevant to your readers. Don’t be reluctant to share some of the information you would often charge for. Your readers are more likely to return for additional guidance if they find your suggestions to be useful. To encourage your subscribers to discover more about your goods or services, you should also include a call to action.
4. Discount or Sale Campaigns
One of the best strategies to increase conversions and sales is through discount and sale campaigns, especially if they are only offered temporarily. Since everyone enjoys a good deal, sales efforts frequently have high open rates. But if you emphasize that subscribers would miss out if they don’t take action right now, you may increase that open rate even more.
Offer a sizable discount, and call attention to it with an eye-catching subject line. The more numbers, the more clicks there will be for discounts. Try stating in your advertising that your sale is 10% off or that you have a 25% discount available just while supplies last. In actuality, subject lines with numbers have a 57% higher opening probability.
To ensure that your subscribers understand how to take advantage of the offer, don’t forget to include a clear call to action.
5. Customer Satisfaction Survey Campaigns
Everyone enjoys voicing their opinions, and this includes your subscribers.
You can gather opinions about your goods or services by conducting customer satisfaction surveys, which also promote consumer interaction. They can also assist you in determining your company’s areas for development.
Making an automated trigger in your email platform or software that sends out a pre-built email after a customer contacts you or makes a purchase is an easy method to run customer satisfaction survey campaigns. You can save time and ensure that the email is delivered immediately, when your customer is more likely to view it, by automating the process.
Keep your survey questions brief and pertinent to ensure success. You should also offer an incentive for taking the survey, such as a discount or entry into a contest.
6. Reactivation Campaigns
Campaigns to reactivate subscribers who haven’t interacted with your emails in a while are a terrific method to get their attention. It can also be a useful tool to remove subscribers with outdated email addresses, clean up your subscriber list, and ensure that your next campaigns don’t unintentionally set off any spam filters.
Segment your subscriber list so that you are just focusing on inactive subscribers if you want to launch a successful reactivation campaign. To entice your subscribers to modify their choices or unsubscribe from your list, you should also add a call to action.
7. Engagement Campaigns
Campaigns for engagement encourage your subscribers to engage with your brand, which increases engagement and followers elsewhere. The goal of an engagement campaign is engagement.
This involvement can take many different forms, such as liking or following your brand on social networking sites like Twitter, Instagram, or LinkedIn or posting a review on your website.
Offer a reward for completing the desired activity, such as a discount or inclusion in a drawing for a prize, to ensure the success of your engagement campaign. With a clear call to action and link, you should also make it simple for your subscribers to complete the activity you are asking of them.
Your business goals can be attained with the help of an effective instrument known as email marketing. But before you launch campaigns, it’s crucial to pick the best kind of email for your requirements. Understanding the various email campaign kinds can help you develop a strategy that is specific to your industry and target market. You may be sure to run effective campaigns that get the intended outcomes by keeping these suggestions in mind.